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How to Protect Your Brand with international trademarks - Explore China Tibet
Business

How to Protect Your Brand with international trademarks

Companies safeguard their investments and brand equity by using trademarks, it is a symbol, name, or another device that identifies products and services as those of a particular company when you register your trademark it alerts other companies that your brand is important and should be protected.

However, many companies are not aware that their brands can be protected through international trademarks it’s important you understand the differences between trademarks and international trademarks.

The scope of protected marks differs as well. In this article, you’ll learn about both, the difference as well as the scope of each.

 

What is a Trademark?

A trademark is a symbol, name, or another device that identifies products and services as those of a particular company when you register your trademark it alerts other companies that your brand is important and should be protected.

 

Difference Between a Trademark and an International Trade Mark

A trademark is a symbol, name, or another device that identifies products and services as those of a particular company when you register your trademark it alerts other companies that your brand is important and should be protected.

However, many companies are not aware that their brands can be protected through international trademarks, it’s important you understand the differences between trademarks and international trademarks the scope of protected marks differs as well.

An international trademark is used to protect your company’s products or services in more than one country at the same time for either a specific product or service or for all products or services related to the company name.

A trademark only protects your products in one country at a time and does not offer any protection if your business expands overseas.

 

Scope of Protection for a Trademark

A trademark is a word, name, symbol, or device that identifies and distinguishes one’s goods from those manufactured or sold by others trademarks are used to distinguish the goods of one person or organization from another.

The scope of protection for a trademark is limited to the geographic area in which it is registered if your trademark is not registered in other countries, foreign companies can still use your trademark there without consequence.

This can be problematic for your company if your brand becomes famous internationally but you haven’t taken steps to protect it.

 

Scope of Protection for an International Trade Mark

One of the main differences between a trademark and an international trademark is the scope of protection it protects your brand in a specific country or region, whereas an international trademark allows for protection on a global scale.

This is important because it means that if you register in one country, like Canada, you can still have your trademark protected in other countries.

This is especially great for companies doing business with clients in different countries and regions you don’t have to worry about someone using your trademarked name or logo without permission because you’ve already secured the rights to it with your international trademark registration.

For example, if there are rights for Canada but not for the USA, then anyone can use those trademarks in the USA without fear of legal repercussions.

International trademarks offer businesses a valuable way to protect their brands on a global scale while also having their own unique branding identity at home.

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